The Media Shall Lose It All, If They Don’t See The Sanity

Santosh Jha
It is definitely a tough ask… Defining ‘Sanity’, in contemporary culture of ‘unbridled possibilities’, is somehow a stupid’s call. Still, it can be safely said that if sanity is at peril at any place globally, especially in India, it is the popular culture and then the media, which consumes the populism in maximum.
One cannot do much about the ‘troubled sanity’ of culture, as changes here can only be slow and cyclic; as the agenda is highly ideational. However, the sanity issue with media needs to be taken up fast and sure. Media is institutional and that is why, its troubles are identifiable and solutions very specific.
In its zeal and overdrive to so-called investigative media and populist press, the larger section of media, especially visual media has become stupidly invasive and intrusive; somehow personally judgmental. The sanity is in for a toss and more dangerously, the average journalist, especially top bosses, have started to love this ‘killer-instinct’.
Change is the buzzword; not only in India but globally. The socio-cultural domains as well as economic-political spheres are admitting the need to change and they are actually changing for better, though slowly. It is only the media, which in its narcissistic attitude and preposterously presumptuous righteousness, is failing hugely to accept the call of sanity to change.
The media, otherwise in disarray, happens to be highly organized in their common obduracy to trash all appeals to change, is already proving the biggest stupid in the race. People, especially, those in urban areas, young and educated have already sensed the stupidity of media to avoid all calls of sanity.
Better it is for the media to listen and smart up, or accept the inevitable of losing relevance and utility. Already, the personal and social media has made them only a poor baggage. If they cannot see the sanity, they are bound to lose it all…!
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Published on March 19, 2014 00:58 Tags: cultural-changes, media, populism
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