Getting Familiar with Facebook Marketing Tactics

Treating Facebook like the other major social media platforms can be a costly mistake for companies trying to establish their presence online. Facebook comes with a unique set of features; you must ensure your content strategy is working with these tools, rather than against them. Simply pasting the same social updates across all your social media accounts won’t cut it. Companies must tailor their efforts to the distinctive audiences, features, and advertising options available on Facebook.

How to Gather More Page Likes

Facebook Pages gives you access to their Insights tool once your page accumulates 30 likes. The Insights tool will be essential to growing your page engagement, so it’s important to acquire your first 30 likes as fast as you can.

Initially, you can increase awareness about your Facebook page by notifying followers on other social media platforms and linking to your page from your company website and blog.

After you set up your page, start publishing interesting, useful, or resourceful content right away. Your Insights tool will need at least a week’s worth of data to start building reports on your audience and their content engagement. Monitor your Insights during high usage times throughout the day and popular posts. This information will help you schedule new posts more strategically (based on what times attract the most views and engagement) and predict which topics will receive the most attention.

Examine your Insights from your browser or download the Pages mobile app. If a particular post sparks interest, try to repeat that success by posting similar content. These “measure and respond” techniques can allow you to optimize your social media content strategy, helping your page earn more likes, more quickly.

How to Build an Audience

The Facebook Insights tool continues to play an important role in audience building. Essentially, it allows marketers and business owners to understand fan demographics better. Here are a few metrics to pay attention to:

Where your page likes came from (mobile, desktop, suggestions)

When your fans are online (peak usage days and hours in your time zone)

Gender

Country

City

Language

Once you get a clear grasp on those statistics, you’ll be able to start honing your content toward your audience, based on their demographics. The more focused, relevant, useful, and interesting your content is, the faster your audience will grow.

How to Promote/Boost Posts

Promoted Posts are just one of the features Facebook offers business users. You’ll notice a small “Boost Post” button underneath every post on your page. When you click it, you’ll be able to set your target audience and a post budget. The amount that you spend will directly influence the total reach of the post: $40 has an estimated reach of 7,000 – 20,000 people, while a $200 budget has a reach of 38,000 – 100,000 people.

You can also set the duration of the boost for a maximum of seven days. These boosted posts will be elevated in your fans’ newsfeeds, and you’ll even gain exposure amongst new audiences that fit your demographics.

Tips on Facebook Advertising

Organizations also have the option of creating Facebook Ads, which can direct fans away from Facebook to your website or digital storefront. Make sure you choose the appropriate type of Facebook ad based on the result you want – such as app engagement, conversions, or event promotions.

Fill out the demographics section with data culled from your Insights reports – the more specific, the better. Thoroughly examine the newsfeed and column ad previews, and keep an eye out for typos and graphical issues.

Targeted Facebook marketing campaigns informed by Insights metrics can be immensely successful. Insights is a free utility, so organizations have every excuse to leverage it. Make sure that you are paying attention to these stats as you move forward with boosted posts and ads.

Conclusion

Facebook is the most ubiquitous website on the planet. More people are familiar with it – and use it – than any other website. Clearly, it’s an advertiser’s dream. With advanced targeting options and intuitive reporting and insights, Facebook is a powerful tool for any marketer.

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