How David Rockwell Reinvented The Theater For The TED Era

Rockwell's bespoke pop-up theater, a timber structure with customized seating that fosters an intimate connection between audience and speaker, debuts at TED2014 in Vancouver.

Arguably, attending TED's annual conference is great for the mind, but hard on the butt. The annual conference devoted to "Ideas Worth Spreading"--features five days of 18-minute inspirational speeches from the likes of world thought leaders, philosophers, writers, artists, designers, and more. Which means, you do a lot of sitting. For TED2014, which launches this week in Vancouver, the 30-year-old organization tried something completely new: TED built its own theater, a temporary, 20,000-square-foot semi-circular space made of locally forested timber and outfitted with a rainbow of modified office furniture.

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