Lyft Introduces "Happy-Hour Pricing": Cheaper Fares During Low Demand

Because what goes up must come down. During slow periods, fares will decrease 10% to 50%.

While Uber is standing by its surge pricing, e-hailing app Lyft has introduced lower prices--as much as half the normal fare--during periods of slow demand. Lyft's so-called happy-hour pricing will be available to all riders beginning Tuesday.

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Published on March 18, 2014 10:00
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