Listen for the song of Hope

There comes a time in the life of every small business when we’ve done everything we’re supposed to do: developed a plan, worked the plan, stuck to the budget, focused on the fundamentals, and we’re still not absolutely sure we’re on the right track toward success. So what keeps us going?

Hope.

Webster says hope is “to desire with expectation of attainment”. Hope is the emotion we feel between the time we take that courageous entrepreneurial leap, and when we know the results of our actions–whe...