Can Social Media Be Trusted?

Have you ever asked a regular consumer where they get their information about your brands, products and services?

A lot of brands have done this, but push this question a little bit further: when consumers let you know where they first heard about your brands, products and services, why not ask they how much they trusted the information they got? Chris Brogan and Julien Smith wrote an amazing business book (and New York Times best-seller) titled, Trust Agents (which is now available in...