Corbett Barr at Think Traffic Blog Writes About the All-Important USP

I've just read Corbett Barr's post on "The Ultimate Guide to Finding Your Unique Selling Proposition" (link at end of this post) and he's written a persuasive piece on why it's so important to have a USP.

Those of you who have followed our blog posts here and our guest posts at other sites know that Yael and I believe that figuring out your distinguishing benefit – your USP – for your potential market is very important.

When Yael and I recently made a presentation at a networking meeting, the ...