The Fun Theory

The Fun Theory site is dedicated to the thought that something as simple as fun is the easiest way to change people's behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it's change for the better. We've blogged some of the videos in the past, but be sure to check out the full collection over at http://thefuntheory.com/.

Below is 'The Scratch Mat'.
"Most people enter a building without cleaning their shoes, ...