Why Do You Need an Effective Website?

In my opinion the purpose of an effective website is to convey the information of interest to a specific target market in such a way that the information is easy to read and easy to find on the site.

Thus I was surprised when a cousin of mine, building a website for an upcoming family reunion, emailed me: "I'm building content for it but I want someone to really jazz it up."

I replied: "Websites should NOT be jazzy — they should be easy to read. NO reverse type except in headlines. And they ...