5 Ways Business Owners Can Optimize Their Ads for Mobile

Seventy-two percent of small-business owners planned to increase or maintain theirmobile ad spend, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Add to that the fact thatGoogle and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s m...