Candy Crushed? Here's A Chart To Make You Think Twice About King's Looming IPO

Candy Crush is a maddeningly addictive game on which people are willing to spend a buck or more to lengthen their vividly-colored screen time. But potential investors to King.com's forthcoming IPO should note it's also a game that brought in roughly three quarters of King.com’s revenue in the fourth quarter, and that there may be a cost to relying so heavily on a digital golden goose, no matter how hooked its users or how much King values itself to be -- a remarkable $7.6 billion .
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Published on March 12, 2014 16:39
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