What the hell is going on in ADF's confusing new attempt at a meme?

Check out this new Alliance Defending Freedom social media graphic, which I found on the National Organization For Marriage's Facebook page:

Can someone please explain to me what they're trying to say? At first glance, it looks like the gay men win, since they are on the weighted side. But I guess they're trying to say that our "win" in this supposed game is "false"? Or something?

And what's with the little stick figure looking up at the opposite sex couple? Why'd the pants and the dress wearer...