Three Things Big Data Tells Us About How People Use the Bible

Big Data is enabling new and better ways for organizations to achieve their objectives by understanding their target market and helping consumers find what they need.  A great example of this is from this Religion News Service article.  Popular bible software YouVersion released its summary of its bible usage data from 2013.  Through its own data mining capability, YouVersion is able to aggregate what people look for in scripture.  Another super interesting use of Big Data.