7 Barriers that Stop You from Understanding Your Customers

Most companies talk of placing customers at the heart of their business, yet very few actually do. Corporate consultant Cindy Barnes explores why this happens.

I was with a customer last week working on their global customer account process. We were discussing the ethnographic customer experience research that my company, Futurecurve, had completed for them. My customer was delighted with what we had uncovered but was lamenting their own incompetence at conducting any type of deep customer lis...