Real-Time Marketing: What We Learned From The Oscars And Beyond

Is Real Time Marketing effective or an old gimmick? These successful RTM campaigns can teach us what consumers are really looking for from brands.

If you've been paying attention to today's prominent marketing tactics, you may have noticed some of the entertaining headlines following the Oscars and Super Bowl this year: 17 (mostly failed) Brand Tweets From The Oscars, 'Real-Time Marketing: Only the Dumb Survive', and 'Go home, Real Time Marketing. You're Drunk'.

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