The "Lammily" doll has the proportions of an average American 19-year-old. Can she beat Mattel for a slice of the toy market?
Over the last half-century, Barbie's cultural influence has almost been as exaggerated as her proportions. In the '90s, the average little girl in the United States owned at least one, likely spending hours tugging new outfits over Barbie's cartoonish, breast-like mounds and stuffing her stiff limbs into any household object that sort of resembled a convertible. But Barbie's plasticine shine is on the fade. And while she's fighting the PR war for her life, this new doll aims to put realistic, more malleable body images in the hands of little girls instead.