What is a blog and why should small business care?

At this point in The Age of the Customer, many people would think that defining a blog is an elementary task tantamount to explaining the wheel. But here in the real world, where Main Street small businesses live, some folks actually still have un-Tweeted thoughts. Consequently, since a blog for most small businesses is at once a powerful yet under-used customer connection tool, perhaps a little background and illumination would be beneficial.

Describing his online journaling, early Internet a...