Just when I assure myself that my ten-year writing plan and slow-build marketing strategy will work well for my
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purposes, I open an e-mail and read about a hard-working author fighting feelings of failure because her first book sold less than 16,000 copies. I know better than to compare my experience with hers; she’s playing in a six-figure world where the stakes are high. Shake it off.
I close the email and page through the Wall Street Journal Books section. My e...
Published on March 03, 2014 05:00