Putting the S-O-C-I-A-L into Social Media

It all started with Kassia Krozser who as booksquare on Twitter said:

booksquare: oh, authors, please stop spamming me (and others) by "recommending" your books on twitter. it's self-promo at its worst.

Those of us who circulate in the romance genre's online community have seen an uptick in Twitter and Facebook followers coinciding with authors returning from the RWA national conference. I'm going to hazard a guess that there were a lot of workshops on using social media for promotion...