Meet Merel Bekking, A Designer Who's Secretly A Scientist

Borrowing techniques from neuroscience. Bekking measured how users brains responded to basic design elements. The results might surprise you.

Dutch designer Merel Bekking says she likes to "crawl inside the skin of a different specialist" for every project she does. Take InvesteRing, conceived during the economic crisis, which required Bekking to become a bit of a commodities expert. She created rings with two euros worth of a commodity, such as corn, that could be dispensed from a vending machine that cost two euros. The ring that comes out is a miniature investment, its value changing ever so slightly with the price of corn.

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