Advertising: How to Be Smarter, Targeted, Smaller, Efficient

I've been spending a lot of time lately being smarter.

Smarter advertising. More targeted advertising. Smaller scales. Higher efficiences.
And in doing so, I'm forced to consider what advertising has become, or really should have been.

The best advertising finds its place in context.

Advertising is best when it's a gentle, helpful tap on the shoulder.

Hey, remember when you looked at running shoes the other day on that shoe site, don't forget about them, they're still on sale (remarketing)

Oh, yo...