The Primate Brain Likes to Win, But Can't Always Have It

Winning feels good because it triggers dopamine, serotonin, and oxytocin. These happy chemicals reward behaviors that promote survival in the state of nature. Watching others win triggers happy chemicals because of mirror neurons. Competition can be frustrating so it's important to understand why your inner mammal is drawn to it.

read more

 •  0 comments  •  flag
Share on Twitter
Published on February 26, 2014 13:26
No comments have been added yet.