Blippar's Google Glass App Recognizes Objects, Makes Them Interactive

Blippar wants to bring augmented reality to the masses (well, glasses). Brands must be pleased.

Blippar CEO Ambarish Mitra has already created an augmented-reality layer that appears on top of everyday products like cereal boxes, magazines, and soda cans. But on Wednesday he took a step toward making that experience more seamless and mainstream, with the debut of a Google Glass app that has the potential to bring augmented reality to the masses.

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