The Thing About Series

The thing about series is they’re a two-edged weapon.

From the surface, it seems like a no-brainer. In romance, a popular series is what creates avid readers who become hooked into your world and your characters and look forward to each new book, allowing you to build momentum. Conventional wisdom is that the way to build your readership is to make it a long-running series and by book 4 or 5 or 6, your readers will treat those characters like long-lost pals and be eager to revisit them each ti...