Should Pinterest Be Part of Your Branding Efforts?

At just a handful of years old, Pinterest is one of the newer social media outlets. However, its popularity is certainly growing.

According to a 2013 report from Semiocast, there are some 70 million million users on Pinterest.

Pinterest is an essential tool for small businesses as it offers a great way to market your brand.

So, is it part of your company’s branding efforts?

How Pinterest Works

Pinterest is a virtual bulletin board where users can pin and share items they like.

Pictures can be repinned by other users, causing items on Pinterest to quickly gain popularity, meaning your images of your products and/or services can be placed in front of countless eyes.

Pinterest for Business Owners

Pinterest remains the fourth most popular social network, according to the Small Business Assistance Corporation. Showcasing your items on Pinterest can get your business on the radar of potential customers quickly.

Pinterest can help you drive traffic to your website. As pins get repined among other Pinterest users, people will begin checking out your business.

The social networking site also offers a great way to gain word of mouth advertising. Someone may view a pin and ask someone, “How much did that cost?” or they may add it to their own bulletin boards which allows even more users to see your products.

Post Pictures of Your Products

One of the most obvious ways for business owners to begin marketing on Pinterest is to post pictures of their products. Highlight any new products as they become available.

Include common questions about products or even customer reviews about certain products.

Pin Information to Reach Your Target Audience

You can also gain a following by posting relevant information that isn’t directly related to your business.

For example, if you sell wedding dresses, you might be able to attract customers by also posting information on wedding cakes and wedding flowers.

Highlight Testimonials

If you’ve had great feedback from customers, let your followers know about it.

Turn their reviews into a graphic image and post it to your bulletin boards.

Create Graphs and Charts

Anything visual can be posted on Pinterest. Create interesting charts and graphs that will be of interest to your audience.

You can even run some numbers about your business or conduct an informal survey and post the results.

For example, if you sell shoes, ask customers which pair of shoes are you most likely to wear to work.  Then, create a chart showing customers the results.

Share Information About Your Business

Share information that you can help customers learn more about your business as a whole.

If you’ve got a brick and mortar store, in addition to your website, show online customers how your store looks. You can also post photos and profiles of your employees.

Get Customers to Join Conversation

Use Pinterest to interact with your customers as well.

Ask customers to post photos of themselves with your product or doing something that relates to your business. This can greatly increase your exposure on Pinterest.

Pinterest is a quick and easy way for small businesses to promote their products and services to potential customers whether they sell clothing, diaper bags, electronics, household items and much more.

With that in mind, are you pinning your business?

Photo credit: Digitaltrends.com

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