Writing Press Releases That Get Used

Today I welcome J. R. Lindermuth to Terry’s Place. The author of 12 novels, including six in his Sticks Hetrick crime series, a non-fiction history book and numerous short stories and articles, he’s sharing some insights today on writing press releases.

I saw a lot of press releases in my nearly 40 years in the newspaper business. They came both from individuals eager to sell a product or service and from press agents hired to tout the same. A great majority of them ended in the trash can rath...