Showtime’s Tarot App

Clever!

The TV network Showtime wants to lend South by Southwest attendees a hand — a hand filled with digital tarot cards. The cards, which will appear in the SXSW app, will help people map out the hottest events, parties, bars and restaurants to check out in Austin in March.

Users will pick three tarot cards to get a “reading” of the top trending activities based on real-time data pulled from the SXSW schedule, Foursquare and Twitter.

The tarot cards — disguised as ads because Showtime sponsors the app— will look like this:

IMAGE: SHOWTIME

Tarot cards, which are often used to map spiritual pathways, make frequent appearances in Showtime’s upcoming horror series Penny Dreadful. The show will premiere May 11 and tell the origin stories of such scary literature characters from the Frankenstein, Dorian Gray and Dracula sagas.

Users can tap the banner ad to access the tarot cards, then pick three cards to get a read of where to go next. Results will include trending locations, timely sessions, themes and hot topics.

Source: Let Tarot Cards Choose Your Next Party at SXSW This Year.