What a Website Can Do about “Thin Content” — 4 Common Scenarios and Solutions
What a Website Can Do about “Thin Content” — 4 Common Scenarios and Solutions was originally published on BruceClay.com, home of expert search engine optimization tips.
For many ecommerce sites, sites with hundreds of mostly duplicated pages, and others, fixing thin content may seem like an impossible goal. But thin content is the opposite of the “unique, quality, relevant content” that search engines want to show on results pages. Thin content can hurt a website’s SEO and revenue.
What’s the worst that can happen? Websites can incur manual penalties from Google for having “Thin content with little or no added value” (see this Google Help video for Matt Cutts’s explanation). Other times, sites may experience sudden drops in organic search traffic as evidence of an algorithmic penalty (usually Panda-related). Either way, penalty actions reduce website traffic and impact the bottom line.
What can a website do to fix thin content? Last week’s ISOOSI Tuesday Chat, a Google+ Hangout-on-Air hosted by ISOOSI Research Engine, dealt with this issue. In Making Your Thin Content Phat!, host and ISOOSI President happens every Tuesday at 12:00 Pacific time on Google+. All are welcome.
