A good title is just as important as a good cover.

What you call your book is every bit as important as your cover. A catchy title that maybe suggests two meanings like 'Gone Girl' is clever and thought-provoking.  For my first novel about life in an Irish airline, conscious of how quickly air hostesses become engaged I played around  for a bit with the title 'Wings and Rings.'   But it wasn't a good title for my book which was not just a light romance but an airline novel written from the viewpoint of the pilots on the flight...