Why Do People Comment On Blogs?

Ever thought of blogs as social media platforms?

Image courtesy of Rene Cerney ~ http://www.sxc.hu/profile/Vyolett

If you can see them that way, then comments are the main driver of the “social” part.

The “media” is what the blogger presents.

Although, bloggers can write in ways that create a social atmosphere in their posts and commenters can add to the media content.

It’s rare to find someone who doesn’t care about comments on their blog, or doesn’t even allow comments…

In an article that seems t...