Microsoft, Lego, and other seemingly faceless companies turn problems into personality.
Microsoft has long had trouble with the hardware of its otherwise (extremely) successful Xbox gaming consoles, from hard drive failures in the original Xbox to the now-infamous "Red Ring of Death" in its sophomore Xbox 360 to an easily broken disk drive in the new Xbox. But an easy and, dare we say, fun way to lessen the outrage of customers, aside from all the typical customer service and easy returns stuff, is to be funny. And it's in the error message that Microsoft has been setting itself apart from its competition.