What Is a Bobo?

We have to admit: we stared at this postcard for a long time trying to figure out what the difference between a Bobo and a Hipster is. The only thing it made us do is laugh at the word “bobo.”

But, a little digging into the words themselves made things clearer. Bobo actually started out as what we would call hipsters before we, uh, knew to call them hipsters? Back in the late 1990s and early 2000s, these were the post-yuppies, the “Bourgeois Bohemians.” The French adopted the same word, probab...