Are Books on TV Dead? Enter The Bloggersphere.

A couple of weeks ago a new book discussion programme launched. It was hosted by a popular, well-known writer and journalist, sported a well-designed, cosy set abundant in brown leather sofas and antiquarian maps, and featured a trio of telegenic women discussing their latest books.

So far, so standard, right?

Except that this book show wasn’t on TV. And it wasn’t made by a broadcaster or a production company.

This show was on Youtube and it was produced by a publisher - Pan Macmillan - in what...