Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called trends, and others like them:

Problem 1: NO OBJECTIVITY – If you sell hammers, declaring 2014 the “year of hammers” isn’t just self serving, it’s probably plain wrong. Great trends should take an unbi...