Las Vegas Entrepreneurs Roll the Dice with Social Media
Las Vegas Stats and Facts found that almost 40 million visitors came to Las Vegas in 2012. There were also more than 21,000 conventions held in Las Vegas in that year alone.
Even though the numbers are high, Las Vegas has taken a hit in recent years due to the economy. Hotels, restaurants and clubs are all turning to social media to gain and attract new business.
How social media is used in Las Vegas
Las Vegas hotels have it easy when it comes to social media.
Every weekend (at least), there’s an event going on. Hotels can promote clubs, restaurants, future concerts, comedy shows and all sorts of other activities on social media to attract new visitors.
According to a report from Skift.com, most Las Vegas hotels that are on the strip are actually doing much better on social media than global hotel brands, such as Hilton or Hyatt. Specific hotels that are doing well include Mandalay Bay, Cosmopolitan, MGM Grand, Palms Casino and Aria Las Vegas.
Las Vegas hotels are aware that different social media sites are good for attracting different clienteles.
Overall, Facebook has the largest and most diverse audience, so it’s good for general advertising and promoting. People who tend to be “in the know” use platforms such as Twitter, Instagram and Vine. Typically, those three platforms will attract the younger, hipper travelers, so the hotels need to incorporate that into their marketing plan as well.
The Light Group, founded by Andrew Sasson, manages and operates 22 food and beverage properties in Las Vegas.
The company is a prime example of just how important social media is in today’s world. They’re active on Instagram, Twitter and Facebook, constantly appealing to a variety of different clienteles and succeeding at bringing in new business.
How to engage customers
Twitter is the main social media platform for providing top-notch customer service.
If a customer is unhappy with a particular club or restaurant, for example, they’re more likely to turn to Twitter than to call the 800 number. Simply Measured found that almost all brands are on Twitter and 30% of them are dedicated to providing a quick response when it comes to customer service. T0 showcase that point, the Cosmopolitan ranks number one in Vegas hotels for best customer service on Twitter.
Hotels and restaurants can also engage customers on social media by hosting giveaways, promotions and deals on rooms and food.
Such businesses can have people enter a contest by retweeting the contest promotion, which is easy for the user to do plus it gets the hotel or restaurant in front of millions of potential customers.
The more people Las Vegas hotels, entrepreneurs, restaurants and clubs can get to notice them, the more interest they’re going to accrue and the more sales and business they’re going to generate.
More and more, social media is coming up a winner when Las Vegas-based businesses roll the dice.
Photo credit: lasvegas360.com
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