An Eco-Friendly Startup That Pharrell Would Approve Of

Last week FORBES coveredthe latest venture by superproducer Pharrell Williams—an agreement with G-Star Raw to produce a clothing line made partially from recycled ocean plastic.

The star had been looking for cause like the fashion line, dubbed Raw For Raw For The Oceans, ever since his work at a Live Earth concert many years ago.

“I said to myself, ‘Maybe there’s something I could do, let me find something that makes sense for me,’” he explainedlast weekend. “[Raw For The Oceans] was an interes...