17 Digital Reputation Resources: The Ultimate Guide to Your Digital Footprint
The explosion of mobile and social technologies means that we have to live as if our mother, boss, coach and enemies are watching us…because they are. Success is a choice in this digital age, and so producing and protecting a digital reputation is imperative.
You could choose the path of technology avoidance, but it would be increasingly difficult to succeed without these digital tools and your reputation could still be compromised. Regardless if you elect to use social media or have a digital presence, people will be looking for you online. When you do not create and manage your digital reputation, you allow others to do this for you. Would you rather have influence over your reputation, or give that control to others?
Research indicates that 92% of children under the age of two already have a digital posting about them. Yes, what happens offline stays online. This is a fundamental shift in society. It is a shift that many of us, from schoolteachers to CEOs, have failed to grasp.
Below is a list of posts, resources, apps and other digital tools that will help you build a reputation on the web of which you can be proud. Throughout this post you’ll also find excerpts from Erik Qualman’s new book, What Happens in Vegas Stays on YouTube. I would strongly recommend this book for any person/company that cares about their reputation (both online and offline).
Developing Your Brand:
Determine what you want to stand for as an individual, a business, a team or a family. Whether you are a sports team or a small business, you need to know your identity before you can achieve success. Keep your branding super simple. Steve Jobs was proud of the things he and Apple decided NOT to do. If you try to stand for everything, then you stand for nothing.
“A man is the sum of his actions, of what he has done, of what he can do, nothing else.”
— Gandhi
1. Personal Branding and Career – Success with a Core Purpose Statement | The Brainzooming Group http://buff.ly/1jCvzIC
2. Reputation Management: Digital Integrity vs. Digital Reputation | Socialnomics http://buff.ly/1dIiqNG
3. Branding Strategy Insider | 50 Things Successful Brand Managers Know http://buff.ly/1fa2Iwv
4. Defining What You Are, And Are Not http://buff.ly/1fa4AFu
5. How to Determine The Kind of Image You Want to Project and The Tone You Want To Use Online | Social Media Impact http://buff.ly/1geNLWw
Being FLAWsome:
The world is a better place because of everyone’s imperfections. Admit and own your flaws either as an organization or as an individual and the world will think you are awesome. Being “Flawsome” is admitting that you aren’t perfect. You are awesome because of your flaws. Flawsome is described as owning your mistakes and taking the necessary steps to correct them. It’s about turning a negative into a positive (such as making digital lemonade out of digital lemons). Making a mistake as a business or as an individual is your opportunity to show customers and followers that you are awesome by caring enough to correct the flaw. 83% of customers liked or loved that a brand responded to a complaint on Twitter.Yet, 76% of people who complain on Twitter do not receive a response from the brand.
6. Twitter as a customer service tool – Confused.com case study | Socialnomics http://buff.ly/1geLoTD
7. Social Media Risks Are Real Not Managing Them is Irresponsible | Social Media Explorer http://buff.ly/1fa5W3c
8. How To Deal With Negative Comments on Facebook – Social Media Impact – Social Media Impact http://buff.ly/1fa7xpJ
9. Your Complete Social Media Disaster Response Guide | Inc. Magazine http://buff.ly/1geNbIf
Using Digital Tools:
Social media marketing is a vast landscape. When you decide it’s time you started making better use of social media to promote your small business, it’s easy to get distracted for hours looking at all the different social networks. That’s why using digital tools can help you manage multiple social networks, particularly when it comes to monitoring your digital footprint.
10. 5 Super-Easy Ways To Track Your Online Reputation #Socialstrategy – Social Media Impact http://buff.ly/1geMNK3
11. Top 10 SEO Reputation Management Tools Online | Social Media Today http://buff.ly/1geNnrd
12. Online Reputation Management: 4 Free Tools To Monitor Your Brand http://buff.ly/1fa8ePR
13. Free eBook: Digital Tools for the Small Business Manager | Socialnomics http://buff.ly/1fa8Q84
Teaching and Training Your Team:
When your employees, teammates or family members post something digitally, this will have a direct negative or positive reflection on them and you. Fool me once, shame on me; fool me twice, shame on you. When something negative occurs, you have nobody to blame but yourself, since you didn’t take the time to teach and train your team, employees or family. A great first step is to give them this book. By helping others, you are ultimately helping yourself. Here are some posts discussing how to best train your team as well as some multimedia/resources you might use in a training or classroom to discuss digital reputation.
“The task of the modern educator is not to cut down jungles, but to irrigate deserts.”
—C. S. Lewis
14. 7 Training Tips for your Social Customer Service Team | Sparkcentral http://buff.ly/1fa9Hpr
15. Free Socialnomics Lesson Plan: Showing our LOVE for educators | Socialnomics http://buff.ly/1geOR4C
16. My Digital Stamp: Erik Qualman at TEDxNashville |YouTube http://buff.ly/1fa9Vg
17. Infographic: How To Train Your Employees To Handle Your Social Media | Mindflash http://buff.ly/1faa96U
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