Seven Keys To Profitable Network Marketing

One of the saddest things that I see in my industry is the failure of individuals that are the best networked people I know, individuals that belong to the Rotary, the Lions Club and three Business to Business networking groups (that only allow one individual from any industry in the group). They attend Chamber meetings weekly and pretty much know everybody in town. And when they wash out of the business they are the most well known unemployed people in the community. So how does this happen? I think the answer is in part that they have never been shown how to properly and profitably network market in a respectfully manner and turn their contacts into clients. Also I believe there is a fear of being thought of as a pushy salesperson to these valuable prospective prospects.

There is Seven Keys To profitable Network Marketing;

 

1. Understand that everyone is there for the same reason to profitably network market      themselves or their companies. So when you decide to turn your time into money don’t feel like you will surprise anyone.

2. Add value to the organization first, don’t show up at a meeting and start shoving your business card at everyone you meet. Get involved; join a committee be an asset to the organization.

3. Instead of giving out your card and waiting for someone to call you with a ” check stapled to their forehead” made out to your company, work on gathering other members cards and ask them about their business.

- How long have they been around?

- What do the do?

- What is their biggest market challenge?

Do not, at this time, try to market yourself to them. Be genuine and care about their business and what they do.

4. Set up a database of all these cards and the information you gather for use at a later date.

5. Drop an email or letter saying how nice it was to meet them and mention something that you uncovered in your conversation. Example: ” Bill it was great meeting you last week and talking about you company. I would love to have a cup of coffee sometime and find out more, I think it was fascinating hearing about how you got started in your business.” Obviously there would need to be something, somewhat, fascinating…but you get the idea.

6. Set up a concrete timeline as to how soon you will reach out to someone you meet and get a card from. But remember give yourself time to be recognized in the organization as a doer. Remember everyone is there for the same reason but to profitably network market yourself you need to be look at as a person who is a giver and a doer.

7. Ask for an appointment to tell about what you do and how you may be able to help their business. After your coffee and another fact finding you need to make that call that will eventually lead to a new client. If you truly offer something of value and can help them, what do you have to be ashamed of.

Profitable network marketing takes work and patience and you need to be careful to not allow it to become a purely social event, even though one of the “serendipities” of our business is our best clients can become our best friends.

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Good Selling

Bob