From Google Ventures: 5 Rules For Writing Great Interface Copy

John Zeratsky gives pointers on the importance of crafting those little bits of text in the UI design of software products.

For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not a magical creative thing that designers are blessed to do. It's rational and objective, and the components are pretty easy to understand.

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