Choice

Americans love alternatives. One of the benefits of modern capitalism, after all, is that we're free to consume products that perfectly match our preferences - if you want to wear skinny jeans with a Black Sabbath t-shirt, flip flops and a fedora (I saw such a person yesterday - he looked very satisfied with himself) then go right ahead. Gail Collins, while bemoaning the difficulty of reforming the college loan system, summarizes the American obsession with choice:

This is why my corner drugsto