Did I just get Unfollowed?

This was written by Jordan Moran. Jordan is a Social Media Analyst with Media Connect Partners.

Do you ever wonder who unfollows you?  Several tools have been released that tell who no longer follows your social media accounts, but none of them answers the question, “why?”

We’ve put some thought to this and have come up with few reasons why some people have clicked “unfollow”.

Disagreement

We’ve all had a status here and there that got tons of interactions. (Likes, comments, shares, retweets, etc.) It had people liking and commenting that you haven’t heard from in YEARS!



Although it feels like you’ve heard from all of your followers after that post went live, there is a chance that some people may not have agreed with it. Instead of commenting or giving their 2 cents, they may have just quietly unfollowed you.
Accidental Follow

Social media can be confusing. With platforms constantly updating and improving, we can’t expect for everyone to always understand what’s happening. Some of your recent unlikes, may be because audience members didn’t realize that they had liked your page to begin with. To those people who unlike your page for this reason, you have to just say “thanks for stopping by” and move on.
Frequency

It’s fair to say that sometimes we get into things without knowing what to expect. On social media, sometimes your content can be overwhelming for your audience. Take a look at your current posting schedule, and the gaps between posts. Your audience may also be tuning you out. Be sure to share content at an appropriate frequency depending on which platform you’re using.

Have you recently been unfollowed? Hopefully this insight will help you come to terms.