Shaq and Awe: The Big Shakespeare on Social Media and The Influence Project

Shaquille O'Neal is a basketball legend (four-time NBA champion and a 15 time All Star), a multi-media everyman (he raps, he acts, he writes books), and an inspired linguist (during an MTV Cribs episode he revealed a home name nearly as cool as Graceland: Shaqri-La). His creative use of language has earned him the nicknames The Big Aristotle and The Big Shakespeare. Combined with his fame and playful nature, it's no surprise he's found social media to be a natural communication outlet...