Digital Storyteller

The concept of transmedia and Digital Storytelling is the new Social Media.

You can't throw a Digital Marketing Strategist without hearing the words "transmedia" or "digital storytelling" before they plunk against the ground. It's an exciting time to be in Marketing, Communications and Media. It's no longer just about the big idea in advertising (more on that here: Maybe It Is Time For Marketing To Move Away From "The Big Idea"). As Henry Jenkins explained so beautifully in the brilliant...