Study: Good Design Is Good For Business

A new analysis by the Design Management Institute concludes that design-driven businesses have outperformed the S&P by a whopping 228% over the past 10 years.

Here at Co.Design, we're constantly singing the praises of design-driven businesses. But "good design" can seem subjective and nebulous. Worse, it can be difficult to quantify how much design really impacts a company's bottom line.

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