Know yourself and your audience

Earlierthis week I allowed my toddler to take over my blog for a few reasons. 1) He is a master manipulator 2)I’d mentioned my other son a few times and decided he deserved some spot light time and 3) His methods may be somewhat Machiavellian, but he instinctively knows how to conduct a basicpersonalSWOTanalysis.

By SWOT I mean the business process of analyzing Strengths, Weaknesses, Opportunities, and Threats and then figuring outa way to turn weaknesses into strengths and threats into opport...