Broad Advertising vs. Targeted Ads

Last week, I was talking to my father about one his favorite pastimes: fishing. When talking about where and how to catch fish, I realized that it served as a perfect metaphor for digital marketing, especially how people treat social media.

Whenever I get asked what the best social media site to use is, I always ask what the purpose and the audience is. Otherwise, it’s impossible it’s impossible to determine what the best fit is.

Broad advertising is like trolling the ocean with nets, in hopes...