First Look: Inside Getty's Quest To Change The Public Perception Of Women

Sheryl Sandberg of Lean In fame has partnered with Getty Images to overhaul the stock image. The result? Tattooed moms, dads changing diapers, and girls on skateboards.

Stock photography is often eye-rollingly awful, but is especially so when it features women. To wit, in 2007, Getty's top selling image of a woman featured her lounging around naked in bed, wrapped up in linens, gazing passively into the camera. Given that the financial and pharmaceutical industries are Getty's biggest buyers, and that most women don't actually lay around like bored trophy wives all day, this made little sense.

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