A little consistency, please?

A few years ago, I was introduced to the fabulousness of this.

The only problem with this device is that no one can agree on a name. The list of names that I have personally heard used for this device includes:

Flash drive
Jump drive
Memory stick
Memory key
USB drive
Pocket drive
Pen drive
Thumb drive

I don't care what name we decide upon (though thumb drive, pen drive and memory stick strike me as especially stupid), but can we just all agree on one?