How Many?

Six months ago there were 221 brands of toothpaste on the market and by today there is probably another half a dozen more. The American Dental Association will tell you that the reason for toothpaste is to prevent cavities; they will further tell you that all 221 brands of toothpaste accomplish this task. Why so many Brands? The answer is marketing. The American consumer is convinced that some of these brands improve their social life and health. An article in today’s Wall Street Journal repo...