Long before Facebook there was face-to-face

Since Samuel Morse’s first telegraph in 1844, communication technologies have sought relevance in an increasingly noisy universe. What hath God wrought, indeed.

Almost 170 years later, there is actual management pain from an embarrassment of riches of communication innovations. And this discomfort is especially keen when connecting with customers electronically: Should you call, email, text, or instant message? And when should you use social media?

But from telegraph to Twitter, one constant ha...